This is Sweden
Sweden is not an exotic travel destination for most Danes. With this campaign, we made them experience the neighboring country with fresh eyes by inviting a couple that had never before left Denmark on an adventurous trip.
In a webisode format with six short films, the married couple, Annisette and Tommy, tried their hands at glass blowing, rappelling, folk racing and oyster safari.
The films exposed the audience to the diversity of holiday activities in Sweden through entertaining and engaging video content.