BABY Copenhagen

B

About us

We are a strategic and creative lead agency located in Copenhagen. We deliver creative solutions, based on social data and human insights, that engage and activate people through digital and traditional media – while always seeking new ways of connecting with the consumer. All with the goal of creating the highest possible effect for our clients.

A

Think social

By combining an understanding of social behaviour with digital, brand PR, and marketing skills, we develop creative and effective content that engages consumers and makes them co-creators.

B

Creativity

Creativity is no longer a bold choice. It’s a must. To get consumers' attention, you have to think like one. Be interested, be interesting, make them think, make them smile, make an impression. Then they will listen, engage and tell others about you.

Y

Media

Some say “Everything is media”, we say “Everyone is media.” To tap into the consumer journey, you have to understand how people interact with not only platforms, but also each other. Don’t forget traditional media, but do forget traditional thinking.

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B

About us

We are a strategic and creative lead agency located in Copenhagen. We deliver creative solutions, based on social data and human insights, that engage and activate people through digital and traditional media – while always seeking new ways of connecting with the consumer. All with the goal of creating the highest possible effect for our clients.

A

Think social

By combining an understanding of social behaviour with digital, brand PR, and marketing skills, we develop creative and effective content that engages consumers and makes them co-creators.

B

Creativity

Creativity is no longer a bold choice. It’s a must. To get consumers' attention, you have to think like one. Be interested, be interesting, make them think, make them smile, make an impression. Then they will listen, engage and tell others about you.

Y

Media

Some say “Everything is media”, we say “Everyone is media.” To tap into the consumer journey, you have to understand how people interact with not only platforms, but also each other. Don’t forget traditional media, but do forget traditional thinking.

Since 2014
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04

We work with Visit Sweden to bring more Sweden to Denmark. Through digital driven campaigns, we focus on videos and content where audiences come closer to the authentic and sometimes surprising possibilities Sweden has to offer. In short: We make Sweden come alive across digital platforms through influencers.

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This is Sweden

Sweden is not an exotic travel destination for most Danes. With this campaign, we made them experience the neighboring country with fresh eyes by inviting a couple that had never before left Denmark on an adventurous trip.

In a webisode format with six short films, the married couple, Annisette and Tommy, tried their hands at glass blowing, rappelling, folk racing and oyster safari.

The films exposed the audience to the diversity of holiday activities in Sweden through entertaining and engaging video content.

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We work with Visit Sweden to bring more Sweden to Denmark. Through digital driven campaigns, we focus on videos and content where audiences come closer to the authentic and sometimes surprising possibilities Sweden has to offer. In short: We make Sweden come alive across digital platforms through influencers.

Client since
2014

We have developed Toyota’s go–to–market strategy utilizing digital and social media. We help them on an ongoing basis to create and engage their target groups through social and digital media with the purpose of driving engagement and advocacy of Toyota and specific car models.

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/02

C-HR Launch

The introduction of the Toyota C-HR, a radically different car for Toyota, meant new possibilities for reaching a difficult segment of car buyers: the young and hip.

We made a campaign solely directed at the curious first-movers who have to have the newest gadgets and are afraid to miss out on the latest trends. A campaign that speaks to the target group’s FOMO (Fear Of Missing Out).

The campaign was executed on a number of platforms, including social, event, content marketing, influencers, print, projections, and outdoor.

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02

We have developed Toyota’s go–to–market strategy utilizing digital and social media. We help them on an ongoing basis to create and engage their target groups through social and digital media with the purpose of driving engagement and advocacy of Toyota and specific car models.

Client since
2015

We assist Irma – a premium supermarket with 84 outlets in Denmark – in maintaining engagement on their social and digital platforms. By providing them with a flow of quality content in line with both brand and consumer, we enforce Irma’s key values – like passion for quality products, food and animal welfare – while flexing their leadership in a highly competitive market.

In production
01

We assist Irma – a premium supermarket with 84 outlets in Denmark – in maintaining engagement on their social and digital platforms. By providing them with a flow of quality content in line with both brand and consumer, we enforce Irma’s key values – like passion for quality products, food and animal welfare – while flexing their leadership in a highly competitive market.

Client since
2014
In production

We assist Falck — a Nordic emergency services company — in upholding a high level of engagement on their social and digital platforms by providing them with a stream of quality content aligned with consumers’ passions and Falck’s brand values.  Our starting point is socially-driven insights into the preferences of Falck’s target audience.

In production
01

We assist Falck — a Nordic emergency services company — in upholding a high level of engagement on their social and digital platforms by providing them with a stream of quality content aligned with consumers’ passions and Falck’s brand values.  Our starting point is socially-driven insights into the preferences of Falck’s target audience.

Client since
2014
In production

Together with Samsung Nordic we have developed a Brand PR and influencer strategy for the Nordic markets: Denmark, Finland, Norway and Sweden. In close collaboration with Samsung we engage influencers through content when relevant.

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Nik & Jay

Our aim was to create awareness, familiarity, and preference at the launch of the new Samsung S4 by using the latest Samsung-supported NFC technology to pre-release Nik & Jay’s new album. We reached 2,600,000 unique users on Facebook alone – about half of the Danish population and 3/4 of Danish Facebook users. Samsung page views increased by 500 %. Additionally, Nik & Jay won the Spotify award for “Innovators Of The Year” at the Danish Music Awards.

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Together with Samsung Nordic we have developed a Brand PR and influencer strategy for the Nordic markets: Denmark, Finland, Norway and Sweden. In close collaboration with Samsung we engage influencers through content when relevant.

Client since
2014

Sunday is a product of Danske Bank’s innovation unit, Mobile Life. We help Sunday to engage with potential house buyers. Through educational and entertaining content, we strengthen and solidify Sunday’s position amongst its digital-native audience and secure digital authority for Sunday amongst competitors.

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We wanted to generate attention to the Sunday brand and position Sunday as a challenging, curious, and visionary company by reminding the target group that the world is ever-changing and that this should also be reflected in the way they find their next home. The campaign succeeded in both engaging and educating users through relevant content resulting in Sunday having the most engaged audience in the category with an engagement rate exceeding 2 %.

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Sunday is a product of Danske Bank’s innovation unit, Mobile Life. We help Sunday to engage with potential house buyers. Through educational and entertaining content, we strengthen and solidify Sunday’s position amongst its digital-native audience and secure digital authority for Sunday amongst competitors.

Client since
2014

Louis Nielsen is a spectacle chain, owned by Specsavers. We help them raise awareness of their charity project in Tanzania through the annual social media campaign “Spectacle Wearer of the Year.” By combining the CSR project with the popular campaign, we leverage the effects of social media and influencer—marketing to strengthen Louis Nielsen’s position among millennials.

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Give Sight to Tanzania

We created credible communication for a difficult target group that is constantly exposed to commercial messages. The campaign involved the Danes in providing free glasses to Tanzania and started a social ripple effect through collaboration with well-known ambassadors. Additionally, the campaign encouraged Danes to upload a blindfolded selfie to Instagram using #givsyntiltanzania. For every selfie, Louis Nielsen donated DKK 10 to educating opticians and eye doctors in Tanzania.

 We succeeded in raising awareness for Louis Nielsen’s gathering of used glasses. The amount of glasses gathered exceeded 5,000. Additionally, more than 500 images were shared on Instagram with the hashtag #givsyntiltanzania.

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Louis Nielsen is a spectacle chain, owned by Specsavers. We help them raise awareness of their charity project in Tanzania through the annual social media campaign “Spectacle Wearer of the Year.” By combining the CSR project with the popular campaign, we leverage the effects of social media and influencer—marketing to strengthen Louis Nielsen’s position among millennials.

Client since
2010

We put social thinking at the heart of Danske Bank’s new website, resulting in an innovative and consumer —focused platform containing pictures, articles and video content. Injecting social-thinking into the heart of the website has given Danske Bank a new channel and a fresh tone for engaging with audiences.

In production
01

We put social thinking at the heart of Danske Bank’s new website, resulting in an innovative and consumer —focused platform containing pictures, articles and video content. Injecting social-thinking into the heart of the website has given Danske Bank a new channel and a fresh tone for engaging with audiences.

Client since
2015
In production

Phoamy is a start-up that produces windshields for headsets. We introduced Phoamy to the market by creating informative and entertaining videos and images testing Phoamy in real-life situations where most people could identify. The socially—driven content helped Phoamy spur conversations with their new audience, driving engagement and advocacy for the new brand.

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Phoamy is a start-up product eliminating annoying wind noise on smartphone headsets. The challenge was to increase preference and sales on a very limited budget. We developed a concept around the pay-off “Make Yourself Heard”, introducing various people exposed to extreme wind conditions. The concept was implemented through photo and video on Facebook, Instagram and a newly-launched website. The content successfully raised awareness of Phoamy and kickstarted traffic to the Phoamy website and web shop.

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Phoamy is a start-up that produces windshields for headsets. We introduced Phoamy to the market by creating informative and entertaining videos and images testing Phoamy in real-life situations where most people could identify. The socially—driven content helped Phoamy spur conversations with their new audience, driving engagement and advocacy for the new brand.

Client since
2015

What we do

01

Strategic

Read more
02

Creative

Read more
03

Delivery

Read more

Strategic

01

Strategy

When making strategies, we work with you – not for you – in order to fully understand your business and marketing goals. The role and purpose we develop for your brand are social and digital to the core. We deliver clear-cut results by creating specific and actionable plans.

Research and insight

We use data plus psychological and social insights in order to understand the needs and motivations of the people you want to reach. These insights are the first step needed for making concepts your target group wants to talk about and share.

Measurement and analytics

We continuously track, measure and optimize your campaigns to improve their effectiveness.

Through a range of traditional and and cutting-edge measurement tools we ensure, that the social efforts support your business goals.

Social CRM

Combine your CRM with social insight and make the relationship with your customers reach new heights. First we help you find the untapped potential and afterwards the right tools for monitoring, publishing and gathering data in a way that works for you.

Consulting

Navigating in the advertising landscape can be a daunting task. We help you learn how to seize opportunities and avoid pitfalls in the ever-changing world of media and communication. Our recommendations will enable you to reduce your risks, improve processes and better your internal communication and education. By educating your organization you will experience better operations and improved customer service.

Media Planning and buying

Less spend, better performance? Having creatives, consultants, project managers and paid media planners work together in one office has proved to be a recipe for outperforming traditional media agency results. Our planners monitor and adjust all aspects of your campaigns meticulously.

Creative

02

Creative

All our ideas are born from social and psychological insights, strategy and the plethora of creative minds that make up BABY. No matter the end result our ideas are created to fit all platforms and engage conversation with and among your target group.

Editorial

Our creatives make stories, not status updates. A lot of care and attention is put into everything they do – be it a big campaign or a quick news update. The copy is always engaging, sparks conversation and written in the correct tone of voice.

Influencer engagement

We know how to work with influencers because we have done it for a very long time.  Take advantage of our know-how and let us find the established or up-and-coming influencers whose communities your product resonates the best with.

Content

Our creative team delivers high quality content in whatever format you need, be it copywriting, 3D animation, photo, video or a custom GIF. No matter what we deliver, you can be sure that it is proofread, highly engaging and very visually appealing.

Photography and video

Make everything you do stand out by letting our talented creative team take care of the visuals. Novel motion graphics, professional video production or stunning graphic elements – we deliver everything and always on time.

Design

Our creative team regularly take on design challenges ranging from packaging design to responsive campaign websites. We are known for always delivering useful designs that are visually stunning.

Creative technology

When dealing with technology, it needs to both look well and work well if you want the target group interacting with it. By letting the creative and technical teams collaborate from beginning to end, we deliver beautiful creative technologies for all platforms and devices.

Delivery

03

Project Management

No matter what challenge you throw at our team of project managers, they will gladly and fearlessly take it on. From everyday content production to large webisode productions or TV ads – everything is coordinated, managed and delivered on time thanks to their eye for both the smallest detail and the big picture.

Client Services

Our client service is your partner within the agency. They challenge not only you and your brand, but also us and our capabilities. They are inherently social, endlessly curious and fascinated by the possibilities of culture, brands and business.

Digital Production

Everything we do is made for humans by humans. But most of it is digital too. That is why we pride ourselves on being digitally ahead of the curve. Our digital production team and our partners will develop everything from apps and beautiful websites to engaging out-of-home solutions.

What we do

01
02
03

Strategic

  • Strategy
  • Research and insight
  • Measurement & analytics
  • Social CRM
  • Consulting
  • Media Planning & buying
Read more

Creative

  • Creative
  • Editorial
  • Influencer engagement
  • Content
  • Photography & video
  • Design
  • Creative technology
Read more

Delivery

  • Project Management
  • Client Services
  • Digital Production
Read more

Strategy

When making strategies, we work with you – not for you – in order to fully understand your business and marketing goals. The role and purpose we develop for your brand are social and digital to the core. We deliver clear-cut results by creating specific and actionable plans.

Research and insight

We use data plus psychological and social insights in order to understand the needs and motivations of the people you want to reach. These insights are the first step needed for making concepts your target group wants to talk about and share.

Measurement and analytics

We continuously track, measure and optimize your campaigns to improve their effectiveness.

Through a range of traditional and and cutting-edge measurement tools we ensure, that the social efforts support your business goals.

Social CRM

Combine your CRM with social insight and make the relationship with your customers reach new heights. First we help you find the untapped potential and afterwards the right tools for monitoring, publishing and gathering data in a way that works for you.

Consulting

Navigating in the advertising landscape can be a daunting task. We help you learn how to seize opportunities and avoid pitfalls in the ever-changing world of media and communication. Our recommendations will enable you to reduce your risks, improve processes and better your internal communication and education. By educating your organization you will experience better operations and improved customer service.

Media Planning and buying

Less spend, better performance? Having creatives, consultants, project managers and paid media planners work together in one office has proved to be a recipe for outperforming traditional media agency results. Our planners monitor and adjust all aspects of your campaigns meticulously.

Creative

All our ideas are born from social and psychological insights, strategy and the plethora of creative minds that make up BABY. No matter the end result our ideas are created to fit all platforms and engage conversation with and among your target group.

Editorial

Our creatives make stories, not status updates. A lot of care and attention is put into everything they do – be it a big campaign or a quick news update. The copy is always engaging, sparks conversation and written in the correct tone of voice.

Influencer engagement

We know how to work with influencers because we have done it for a very long time.  Take advantage of our know-how and let us find the established or up-and-coming influencers whose communities your product resonates the best with.

Content

Our creative team delivers high quality content in whatever format you need, be it copywriting, 3D animation, photo, video or a custom GIF. No matter what we deliver, you can be sure that it is proofread, highly engaging and very visually appealing.

Photography and video

Make everything you do stand out by letting our talented creative team take care of the visuals. Novel motion graphics, professional video production or stunning graphic elements – we deliver everything and always on time.

Design

Our creative team regularly take on design challenges ranging from packaging design to responsive campaign websites. We are known for always delivering useful designs that are visually stunning.

Creative technology

When dealing with technology, it needs to both look well and work well if you want the target group interacting with it. By letting the creative and technical teams collaborate from beginning to end, we deliver beautiful creative technologies for all platforms and devices.

Project Management

No matter what challenge you throw at our team of project managers, they will gladly and fearlessly take it on. From everyday content production to large webisode productions or TV ads – everything is coordinated, managed and delivered on time thanks to their eye for both the smallest detail and the big picture.

Client Services

Our client service is your partner within the agency. They challenge not only you and your brand, but also us and our capabilities. They are inherently social, endlessly curious and fascinated by the possibilities of culture, brands and business.

Digital Production

Everything we do is made for humans by humans. But most of it is digital too. That is why we pride ourselves on being digitally ahead of the curve. Our digital production team and our partners will develop everything from apps and beautiful websites to engaging out-of-home solutions.

Let's talk

  • DK
    Tel.: +45 31322848
  • US
    Tel.: +45 31322848
  • SE
    Tel.: +45 31322848
  • BABY København
    Rosenvængets Allé 11
    2100 København Ø
  • BABY New York
    12-16 Vestry St.
    New York, NY
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  • DK
    Tel.: +45 31322848
  • US
    Tel.: +45 31322848
  • SE
    Tel.: +45 31322848

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